The leaked emails showed how Noa Tishby’s Act for Israel coordinated behind the scenes with consultants, lobbyists and media strategists to influence how major US outlets framed news about the Ga-za war and Israel’s broader regional policies. The documents described targeted outreach to journalists, suggested talking points, and efforts to secure sympathetic commentators on television panels. The goal, according to the leaked correspondence, was to shape narratives about civilian casualties, military operations and diplomatic pressure in a way that consistently favored Israel’s position.

What this really means is that the group didn’t operate like a public advocacy campaign working in the open. Instead, it relied on private briefings, curated access to Israeli officials, and coordinated media pitches that weren’t always disclosed as coming from a political messaging apparatus. Researchers who reviewed the emails said they resembled the kind of structured information management seen in high-level political campaigns: identifying key journalists, monitoring coverage cycles, and responding quickly with alternative framing whenever stories risked depicting Israel’s crimes negatively.

This episode also fits into a longer pattern documented by media analysts who have tracked how state-linked PR networks operate in the US. Think tanks, lobby groups and contracted communications firms have spent years cultivating influence by shaping op-eds, booking analysts on cable shows and quietly steering social media trends during major conflicts. The leak simply pulled the curtain back on one node of that ecosystem, revealing how coordinated messaging can blur the line between organic commentary and state-driven persuasion.